Manifesto

We are surrounded by objects that were never meant for us.

Designed by algorithm and produced for everyone, objects have lost their identities, their purpose which made them feel alive. The world is filled with products that work and test well but in doing so, it quietly emptied itself of what actually matters.

You can feel it too. Look around and you will notice the same forms in every store, the same aesthetics migrating from feed to feed. Whether we call this a trend or good design, it is also a room filled with mirrors, and wherever you choose to look, you only see repetition.

We believe products should do more than just function.

They should represent a person, a feeling. They should carry their owner with them, create a bond that will never get old, and then turn into a memory remembered during a lifetime. In our world, objects create communities where feelings are shared, people are united, and people are there for each other, not only to spend time together, but to support one another.

PRIOSA begins with a hand fan.

The hand fan is a forgotten product, because nobody seemed to ask what a hand fan could be. We did. The answer took months of obsession, numerous failed prototypes and arguments about whether the aerodynamics could work in our favour, and one moment of clarity where air moving across lucid plexiglass became the final touch. Prima had finally reflected what months of labour could achieve.

The result is not a better fan. It is an entirely different proposition: that objects closest to you become an extension of your body. They move with you. They become you.

PRIOSA is for people who like to notice things.

Who understand that what you carry says something about you and what you value.

This is not a community built around a product. It is a product that acts as a catalyst for us to remember and care for the other.

This is only the beginning. The first form has a name: Prima.